Baseball showman Bill Veeck’s most audacious stunt sent Eddie Gaedel to bat for the lowly St Louis Browns in 1951 – and created an unforgettable diamond spectacle

Bill Veeck had a track record for designing some of the most elaborate marketing promotions during his four stints as a Major League Baseball owner, including an exploding scoreboard in 1960. But his most outlandish publicity stunt was sending 3ft 7in inch pinch-hitter Eddie Gaedel to the plate at a game 75 years ago Wednesday.

Sporting uniform number 1/8, Gaedel was greeted with a standing ovation at Sportsman’s Park in St Louis as he came to bat in the second game of a doubleheader on 19 August 1951 for the St Louis Browns. A famous Associated Press photo shows Detroit Tigers catcher Bob Swift sitting on his knees with a ball in his glove, towering over Gaedel and his tiny strike zone. Not surprisingly, he walked on four pitches, and was immediately lifted for a pinch-runner.

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The Milwaukee Brewers matched baseball’s modern-era record for the biggest shutout, beating the Seattle Mariners 22-0 on Tuesday night behind three-run homers from Christian Yelich, David Hamilton and Luis Lara and a two-run shot by Jake Bauers.

The major league-best Brewers (78-48) matched a franchise record for runs in a game.