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Tech Leaders Haven’t Stopped the Billionaire Tax So Far. Will Ads Work?

The latest opposition effort is led by Sergey Brin, a co-founder of Google, who has contributed more than $100 million this year toward California campaign efforts.

© Mike Kai Chen for The New York Times

As TV spending from the opposition picks up, the campaign supporting the tax believes a network of Democratic Party activists and union members pushing its message will be an advantage.
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