Connexion
Ukraine’s strikes gave Kazakhstan leverage over Russian retail giant Wildberries
On 4 August, Kazakhstan’s Trade and Integration Minister, Arman Shakkaliyev, confirmed that Russia’s largest online retailer is building 260,000 square meters of warehousing space in Almaty and Astana.
In the same appearance, he told Kazakh shoppers to favor domestic marketplaces instead. Take the construction money, steer the customers away: that is Astana’s answer to a war that has driven Wildberries to look abroad for shelter.
Take the construction money, steer the customers away: that contradiction is Astana’s answer.
The warehouses aren’t new—they’ve been under construction for years. And officially, the ministry says, Wildberries hasn’t asked to move its Russian operations to Kazakhstan at all. Astana is drawing a careful line: a Russian company can build here, but it cannot relocate its business here to escape the drones.
The wariness predates the strikes. Kazakhstan already taxes foreign marketplaces at 12% and can block those that fail to register. Of marketplace complaints logged in 2024, 73.7% concerned Wildberries, even as home-grown Kaspi held more than 70% of the market to Wildberries’ 17.2%. Astana was fencing the platform in before the first drone struck.
The bill reaches the neighbors
Kazakh sellers put their losses at roughly 2 billion tenge ($4.2 million) by one count, and the Ecommerce-KZ association estimates more than $2.1 million—neither figure has been confirmed, and the minister has told people not to trust the numbers circulating online.
More than 120,000 Kazakh entrepreneurs were on the platform at the end of 2025, and Wildberries says it is repaying them in stages, working with the ministry and the business chamber Atameken.
Kyrgyzstan is hit harder. Its garment industry leans heavily on Wildberries, and individual producers have lost between 1 million and 100 million soms ($11,400 to $1.14 million) each—enough that Bishkek offered a tax holiday to garment firms through year-end.
What Wildberries wants sheltered is not neutral cargo. Ukraine says it strikes the retailer because the platform is used to trade body armor, drones, and their components that reach Russian forces.
Russia can rebuild Wildberries warehouses more easily than it can replace warehouse workers
That leaves Kazakhstan exposed: it has spent the past year tightening dual-use export controls to avoid Western secondary sanctions, and now a company that sells to the Russian military wants to move its logistics onto Kazakh ground.
For now, the shelter barely exists. Wildberries wants to rent about 100,000 square meters—close to every empty warehouse Kazakhstan has—and the complexes it is building will not open until 2027. By then, Astana may have made up its mind about how much of Russia’s retreat it actually wants on its soil.
