Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products

Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon Hunters as well as its flower-based and Star Wars kits drive demand.

The toymaker said its revenues had increased by 21% to 41.9bn Danish kroner (£4.8bn) in the first six months of 2026, driven by strong growth in the Americas, Europe and the Asia-Pacific regions, offsetting stalled sales in China.

Inflation fuelled by Iran conflict deterring shoppers, especially in the US, says high street chain

• JD Sports boss is still struggling to turn up the heat

The sports fashion retailer JD has cut £50m from its profit forecast as cost of living pressures, fuelled by the US war on Iran, weighed on sales of trainers.

JD Sports, which sells brands including Nike and Adidas, said widespread inflation had hit shoppers’ wallets, particularly its core young shoppers, resulting in a drop in sales across important markets such as the US, where it struggled to shift trainers and other footwear.